Generally, direct marketing includes methods of approaching consumers such as, telesales, in-person communications /door-to-door marketing, email, SMS, fax, wireless computer access and/or any other form of technological communication.
Email Marketing
Social media or email marketing – which one offers the most bang for my digital marketing buck? This is asked by many a business leader and digital marketer in Kenya and Africa. The answer, of course, is not as simple as one or the other.