Many underestimate the impact of a well-designed email signature, missing valuable opportunities to strengthen their brand. With a few smart tweaks, you can turn everyday emails into an effective marketing tool to showcase your brand and connect with your audience.
1. Show Something New Every Time
Our system automatically rotates banners so each email can feature a different product or message.
Tip: Use this to highlight multiple services or offers to keep things interesting.
2. Effortless Campaign Planning
Schedule banners to align with holidays, events, or launches. No last-minute scrambling— just set it and forget it!
Tip: Prep seasonal greetings like Christmas or New Year early in the year.
3. Customised Campaigns
Run different banners for specific groups or teams to make your message more relevant.
Tip: Add feedback banners for customer support to collect insights and improve service.
4. The Right Banner for the Right Person
Use rules to show specific banners based on who’s receiving the email.
Tip: Share internal updates or announcements with staff using banners for your team.
5. More Than a Sign-Off
Turn your email signature into a mini-info hub with the following:
- V-Cards: Make it easy for recipients to save your contact details with one click.
- Social Media: Add links to your profiles so recipients can easily follow or like your company.
- View Map/Get Directions: Add links to Google Maps for easy access to your location. Adjust for multiple locations if needed.
- Showcase Achievements: Highlight your affiliations, partnerships, and awards to build trust in your brand.
6. Bonus Ideas:
- Photo Signatures: Especially relevant in industries like real estate, photo signatures can add a personal touch.
- Testimonials: Share positive feedback and reviews to build credibility.
- Social Responsibility: Highlight causes or campaigns your company supports to align with your audience’s values.
Ready to reimagine your email branding? Get in touch with us, and we’ll guide you every step of the way.
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Melissa brings over a decade of experience in sales and marketing to the table. She’s all about building strong relationships, both inside and outside the company. She has a knack for user-focused product training, creating engaging marketing content, and helping shape innovative product plans.
Outside of work, you’ll find her exploring a wine farm or relaxing on the beautiful West Coast with family and friends.
